Luca is an Italian-Belgian entrepreneur, board member, advisor, and founding partner. He founded the Purpose-Driven Academy to spread a new innovation culture and to change the business mindset globally. He’s also an author, TEDx, and Meetup organizer. Luca Leonardini has been a visiting lecturer at the Faculty of Economics and Management of the University of Ferrara and at the Faculty of Architecture of Sapienza University of Rome. His work as Business Innovation Architect on cultural and digital transformation has been featured in numerous student theses on economics, innovation management, and communication at the Universities of Verona, Ferrara, and Bolzano.